The example here is for a project is to create a compelling video to do 2 main things. 1. Educate people on a new service (acquire people) 2. After educating people, drive the viewers to buy the product and act as an advertising and enquiry support tool. The end result was a three videos; a 2 minute infomercial, a shorter 30 sec version, and an ‘interview style advert’ dealing with more in depth knowledge.
