There is no denying the amount of eyeballs watching online videos today, and you heard all the chatter about social media sites like YouTube, Facebook and Twitter, heck your competitor is probably already on most of these sites. Your intuition tells you that there are lots of visitors [...]]]> Social Media Video Marketing For Small Business

There is no denying the amount of eyeballs watching online videos today, and you heard all the chatter about social media sites like YouTube, Facebook and Twitter, heck your competitor is probably already on most of these sites. Your intuition tells you that there are lots of visitors to these sites.

With over 400,000,000 members, Facebook is a giant that cannot be ignored. Social networks like Facebook, YouTube and Twitter have changed the way people research and make buying decisions. When leveraged in your favor you have the opportunity to build more trust, respect, and credibility with your customers than ever before.

But how does this apply to your local business when it seems like everyone online is watching Michael Jackson, Elton John, Bruce Springsteen, Beyonce or Lady Gaga Videos?

There Are Other Online Videos to Watch!

Well, believe it or not there is a hungry market out there seeking out videos like “how to fix a leaky faucet video, food catering videos, teeth whitening, landscaping design videos, how to fix your plumbing, prepare your taxes, cooking, health, dieting, exercise and dating tips etc. You get the picture, the important question is. Are you here in front of all these potential customers?. If not, Why?

Currently there are over 26 BILLION videos viewed per month in the United States alone. YouTube has become the #4 search engine on the internet, recently surpassing Google own search engine in total views, and its only a portal to user-created videos.

No doubt about it – This is the most profound paradigm shift in media distribution, advertising and online lead generation in the history of the internet.

Imagine if you had the budget to run infomercials 24 hours a day, 7 days a week, do you think you’d be able to dominate your market?

Leveraging Social Media Traffic

By submitting the right types of videos to many video sites, social networks, blogs and podcasts, you’ll be able to get top rankings in a very short time, while generating traffic to your online lead capture page, phone number or website.

Local customers searching for your products and services are drawn to videos distributed to social media sites. Its  a very powerful strategy that the Local Yellow Pages, Coupon Flyers or Newspapers can replicate.

By Leveraging the largest online social media communities like Facebook, YouTube and Twitter you’ll be able to get top page rankings in the search engines and drive targeted traffic to your website.

Social Media Marketing for Local Search

Local search visibility ensures that you are the top choice in your local market, getting you exposure in ALL search engines. But how can you dominate local search visibility?

In order to show up all over the search results page you need to utilize social media marketing techniques. You need to actively market videos, blogs, podcasts, social status sites, websites, local directories and profile pages.

The more content you get distributed into the social network community, the more listings you will have in the search engines, more visibility and a better chance that someone will find and click on your content and not your competitors.

So, How Do You Get Started?

The key to video marketing is establishing a lead generation strategy that targets your customers with videos that contain highly relevant content with targeted keywords in your Title, Tags and Descriptions.

1. First, you need to research the keywords you are targeting, you want to make sure that these keywords are really being searched by your customers.

2. Next, put these keywords in your video Title, Tags, Description and on your Profile Pages. Then, create your video with that theme and link the video to a properly crafted landing page, your website or profile page.

3. Finally, track the visitors and clicks on your landing page, this way you will know if the keywords and videos need some tweeking to get the conversion rate and ROI you desire.

4. Continue the above steps for as many keywords that apply to your business or market. Remember, always keep on theme, you don’t want to use keywords that are not relevant to your video content or business.

Social networks like Facebook and Twitter have changed the way people research and make buying decisions. When leveraged in your favor you have the opportunity to build more trust, respect, and credibility with your customers than ever before.

Online Video viewers are 20% more likely to make a [...]]]> Businesses without an Online Video by 2011 will suffer!

Having gone from zero to mass market globally in three short years, online video is the fastest-growing media platform in history, according to a new report from social media research consultancy Trendstream and research firm Lightspeed.

Online Video viewers are 20% more likely to make a purchase from you.

With prices from just £399 (plus VAT) per video, it makes sense to help your business succeed with the fastest growing media platform in history!

Rapid Learning Life is currently offering to Record and Edit a free demo to show you the power!

Have a look at our extensive portfolio below and get in touch on 0845 224 1946 or email us directly at admin@rapidlearninglife.com

Our Recent Work

Rapid Learning Life Ltd has the complete set of skills from shooting the initial video footage (with full knowledge on optimal shooting approaches) to final high quality professional distribution to your own website and other video sites such as youtube. RLL has helped many clients in this way to succeed in the online digital video learning arena. We have the experience with such clients hence we can advise accurately on all the stages of the production. Have a look at the examples below. Get in touch now for a quote or demo !

Video Bites

Rapid Learning Life has been creating some stunning learning videos recently comprising a high quality video optimised to distribute across the web (including youtube), industry/subject experts presenting the content and quality visuals to reinforce the information being presented. In our opinion having a handful of videos like the ones below are both powerful and invaluable in getting messages across in todays video driven online society. Check it out!

CLICK ON EACH ONE TO VIEW

Stunning Digital Marketing Video Bites

Engaging SEO Video Learning bites

Demonstrate Products and Services Effectively

Rapid Learning Life is about connecting technology and individuals. So thanks to RLL’s creative talent we have numerous other projects which are created out of our think tank allowing us to continually improve and enter new areas. This ranges from creating videos to support content being presented online. From engaging videos to acquire new audiences to demonstrations of products and services to nuture existing audiences. We understand that web videos can be used in many ways. Have a look below.

CLICK ON EACH ONE TO VIEW

Demonstrating a Service Effectively

Stunning Video Testimonials

Structured Online Learning for your Business

For individuals and organisations (including academic institutes) RLL has created high quality rapid e-learning. This forms a more structured learning approach creating a real learning environment with menu’s and navigation to the learning topic. Using both video, audio and animation for the content, this option is great if you are delivering an organised course online with alot of content which requires it to be more structured and organised. It’s especially great for academic institutes and trainers where a more formal approach maybe required. Enjoy!

CLICK ON EACH ONE TO VIEW

Seminar - The Pig Personality Test	Accredited Qualification - Marketing Tutorial

Like What you See? Call Rapid Learning Life Now on 0845 224 1946

Traditional marketing practitioners may have their tasks and strategies down pat within the usual marketing arenas that include promotions, advertising and the like in the usual avenues.

Internet marketing tips however proves to be a whole new ball game which will need a little more understanding and getting [...]]]> The Virtual Arena of Internet Marketing Tips

Traditional marketing practitioners may have their tasks and strategies down pat within the usual marketing arenas that include promotions, advertising and the like in the usual avenues.

Internet marketing tips however proves to be a whole new ball game which will need a little more understanding and getting used to for people who are accustomed to the traditional methods of marketing.

For one thing, online advertisements started the whole business of internet marketing. Internet marketing of online advertisements can range from static images to full video interactivity. The benefit of this type of Internet marketing is that it doubles as an avenue for a print or video advertisement in just one venue.

There is also a lot of leeway in terms of producing online ads for Internet marketing in the sense that if you do not have the budget to shoot a video, you can utilize still images and animate it using easy to use computer applications. It is important however to understand that internet marketing tips of this type is not the same as your usual print or television commercial because online, your ad should be able to stand out enough for the audience to want to click on the ad and find out more.

Another benefit of Internet marketing ads is that it can say more and inform the audience more than any other type of ad can because it is interactive. Provided that you have the proper systems in place, a potential customer can click on your ad, learn more to get him or her hooked on your product or service and he or she can even purchase right then and there.

The ability of the potential customer to purchase instantly is truly a remarkable aspect of Internet marketing. You have to be ready though to keep your advertisements fresh when it comes to Internet marketing because materials here easily lose freshness more than if you utilized traditional print and television commercials to advertise your product or service. It would be wise to change your advertising material often to get the most out of your exposure.

Aside from visuals, you can use streaming sound for your Internet marketing needs. You can arrange it so that potential customers browsing a page who my not be inclined to click on ads will still hear your advertisement. It would take a certain amount of timing and creativity for this type of Internet marketing to work because you will need to catch the audience’s interest before he or she can turn the sound off. Another challenge to this type of Internet marketing is the fact that not all visitors to a page may have the volume on at all; in which case, your chances of advertising have been shot.

Another pro-active Internet marketing tool is instead of advertising in other pages, make your own website or blog to market your products and services. You will need to have a site free of bugs, relevant, and constantly maintained and updated so that potential customers that do visit will be enticed to continue to look around. There are some Internet marketing techniques that involve making your site optimized for search engines. This means that if a person enters a search string in a search engine that is related to what is on your website, your site will be one of the first results to come out from the search.

Web 2.0 offers many cost-effective ways of promoting your website and YouTube is no different. And that’s just one part of YouTubing. It is also one of the most fun ways of promoting your website. There is music, there [...]]]> 10 Tips For Driving Huge Amounts Of Traffic To Your Site By Posting Videos On YouTube

Web 2.0 offers many cost-effective ways of promoting your website and YouTube is no different. And that’s just one part of YouTubing. It is also one of the most fun ways of promoting your website. There is music, there is video, there is creativity, and there is marketing. A terrific mix, isn’t it?

YouTubing is not going to sell your product. What it can do, however, is get people interested in your services. How? Let’s take a look.

Browse around

If you are new to YouTube, this should be your first step. It’s a fascinating world out there. Plunge right in and look around a bit. Look at the kind of videos others have made. You’ll find some of your favorite music videos, movie scenes, vintage videos, personal videos, documentaries, and of course, a glut of marketing videos. If you find something in your niche, make a note of it. When you make your own video, you’ll need to come up with something different from your competitors.

Create a video

That’s what you’re there for. Grab a video recording device – your camcorder, digital camera, webcam, or your cell phone, and get started. Like anything else, you won’t get it right the very first time. If you look at your first video and feel like pulling your hair out, remember that you’re not alone. Making a video is much easier in your mind than in practice. Over a period of time, you’ll get better at it. Which brings me to another point; just one video won’t win it for you. Once you’ve uploaded your first video, start working on the second video and then the third. Yes it’s not easy but it’s much easier than some of the other marketing techniques. This will also give you an opportunity to experiment with a variety of techniques. Some may flop miserably while some may enjoy wide popularity and may turn into a rewarding viral distribution.

Spare a thought for the viewers

YouTube is free but viewership has to be earned. So here is humble advice. Do not make videos that take forever to load. People have other things on their mind. And a site like YouTube has many choices for them to pick from. A study on video-sharing websites suggests that a video works best when it is under 5 minutes in length. So even though YouTube allows you a maximum of 10 minutes, keep it under 5 minutes. Before you upload your video, ensure that the file format is accepted. YouTube accepts .WMV, .AVI, .MOV and .MPG formats.

Entertain

I’ll say this a hundred times over – YouTube is not your marketing collateral. DO NOT sell your product on YouTube. Use it wisely to get people interested. Once they start flocking to your website, you can sell all you want. The minute you start boring them with your “Buy Me” messages, they’ll turn the other way. The best way is to come up with something entertaining that the viewer would want to sit through. When you have six interesting videos on something, the viewer will surely want to know you. That’s when your marketing begins.

Add your website URL

You’ve made a great video and you’re getting a lot of comments. All of it will count for nothing if it doesn’t result in increased traffic to your website. So add that all-important URL with your video. You may add one before the video and one after the video. Add your URL to your YouTube profile as well.

Market through others

Whoever said you need your own videos to attract traffic? If you don’t want to spend time creating a video, approach a popular YouTube user. Offer them a payment for displaying your link on their videos. That’s encouragement for them to come up with interesting videos and a marketing platform for you without sweating too much.

Put up a video on your social networking profile

This may not seem relevant at first but it will surely help you get popular. Put up a bunch of hit YouTube videos on the other social networking profiles that you use. A few examples are Digg, De.li.cious, Orkut, and Reddit. That will make your profile attractive and help in getting new contacts.

Participate

If you want others to visit your profile on YouTube, start with visiting their profiles. Browse through videos, add comments for their videos. Don’t spam their profiles. Offer genuine comments and try to initiate a dialogue.

Spread the word

If you have uploaded your own video, get your friends and family members to view it and rate it. Nothing works like a five star rating. Ask them to chip in with a few good comments as well. The biggest mistake is to assume that uploading a video is the end of it. It needs a lot of promotion to make your video visible.

Tag your video

Now this one is the most obvious idea. Use appropriate and relevant tags for your video. You wouldn’t want a person to miss out on your video if he or she is looking for something similar.
What you’ve read above are just a few ideas you can use to drive traffic to your YouTube profile and thus to your website. You’ll find more as you go along. As you see other users, you’ll pick up a few interesting tactics. The bottomline – be innovative, be observant and be smart.

My company is doing a lot of work with video these days. We’ve always been heavy into text content distribution, but video is something a little new for us. We are already seeing some fantastic results, and it is clear that video is a major [...]]]> Six Hot Tips for Getting Started with Online Video Marketing

My company is doing a lot of work with video these days. We’ve always been heavy into text content distribution, but video is something a little new for us. We are already seeing some fantastic results, and it is clear that video is a major trend that is here to stay. Don’t believe me? Here are some eye-catching statistics from PEW Internet and American Life Project:

From December 2006 to December 2007, the percentage of Internet users who visited a video sharing site such as YouTube increased from 33% to 48%.

On an average day, the number of Internet users who visit a video sharing site doubled in the same period.

From year-end 2006 to year-end 2007, the number of men who had ever visited a video sharing site increased from 40% to 53%; the number of women increased from 27 to 43%. So there is still a somewhat higher proportion of men who view online video, but women are catching up fast.
In other words, a LOT of people are viewing online videos. So how do you take advantage of this phenomenon? Here are 6 keys to keep in mind when getting started:

Tip 1. Your videos do not have to be complex or look like a Hollywood production. In fact, it doesn’t even have to have actual video footage. How do you make a video without video? Just combine a voiceover or some other kind of soundtrack with still images and save it in an acceptable video format. BAM! Instant video.

Tip 2. Your videos should be short in length. The Web is a medium built for short bursts of information. You have two things going against you with long videos: people’s impatience with download times, and short attention spans. Keep it short, snappy, and to the point.

Tip 3. Your videos should be titled and tagged with the best keywords related to your business. This is absolutely critical to your business, assuming you are doing video distribution for marketing purposes. If you’re just doing it for fun, then it really doesn’t matter.

Tip 4.It is fine to distribute a video multiple times. It sounds like spamming, but it truly isn’t if you do it right and for the right reasons. The main reason for distributing a video multiple times is to give it exposure via a number of different keywords, which could potentially expose your message to many more people who might not otherwise find you. However, it is advisable to make a slight change to the video each time – length of video, file type, etc.

Tip 5.  Set up accounts at multiple video sites. YouTube is the best known such site, but there are lots more. Don’t limit yourself to one site just because it happens to have the most users. Stretch out. There are online solutions that can make this process much easier if you really get serious about giving your video wide distribution.

Tip 6. Have fun! Making videos can be a very rewarding activity. And the more fun you have with it, the better your videos will be.

We hope you liked this  article, why not read some more  of our great articles and tips to help your business succeed!.

I’m often asked, “I have no video training but I want to put video on my website to help promote my products and services what can I do?” Well the answer is simple. If you can shoot a home movie you can put a video [...]]]> 10 Easy Steps For Getting Video On Your Business Website

I’m often asked, “I have no video training but I want to put video on my website to help promote my products and services what can I do?” Well the answer is simple. If you can shoot a home movie you can put a video clip on your website. Now the first thing is to not be scared of the camera. A good sales person needs to be able to speak clearly and present their product in a manner that everyone can understand and enjoy. So with that in mind turn on your camera, cell phone, or whatever video capturing tool you have and begin shooting. But here are a few tips for making your shoot successful and getting it up on your website.

1. Speak clearly, and so that everyone watching can understand what your saying and what your product is about.

2. Make sure you have enough light so that you and your product can be seen. But be aware that you can also have to much light. So the best thing to do is to test your video and the area your going to be shot in. Make sure you look natural.

3. A microphone is important and you need to be heard. If your using a mini-dv camera you can easily get a microphone that can attach from the camera to your clothing. Use make sure you can’t see the wire that connects the mic and the camera during your video.

4. Have FUN! No one wants to see a sour face on camera. So make sure you are having fun and that you SMILE. The better you come across on camera the more people would want to buy your product or services.

5. Don’t use big words in your video presentation. Keep it short sweet and simple.

6. Once you’ve finished your recording, watch it. Make sure it’s what you want and something that you’ll feel proud to have on your website.

7. Now get the clip to your computer. Your camera will have instructions on how to upload the footage. Now you can get fancy and use one of the high end video editing products. But those take a long time to learn. So if your on a PC use Windows MovieMaker and if your on a Mac use IMove and edit your clip to your licking. Don’t use to make crazy effects keep it about you and your product.

8. Now once your clip is edited you need to output it to a web file. If your on a PC then output the file to a WMV. And if your on a MAC then output your clip to a .MOV file.

9. Upload it! If you don’t have server space then use Youtube . You can easily upload your video to these services. Not only will you have the code to embed the file to your website but you will also allow others to see your video and your product who haven’t been to your site yet. It will be as easy as CUT and PASTE to an HTML page.

10. Promote your video clip. Include links to your clip in your weekly newsletters. Send your clip to your friends, family, and business associates. Let them see the work you’ve done and ask them to pass it on to other friends. Son you’ll notice that you have a ton of visitors watching your video and more traffic to your website.

The Internet has today changed from a mere information portal to a complete business plan. The Internet also offers excellent and almost cheap ways of advertising to the Internet savvy individual ‘ be it article marketing, email marketing, or other types of advertising and marketing on the Internet.

The [...]]]> 5 Tips to Marketing With Videos

The Internet has today changed from a mere information portal to a complete business plan. The Internet also offers excellent and almost cheap ways of advertising to the Internet savvy individual ‘ be it article marketing, email marketing, or other types of advertising and marketing on the Internet.

The latest technology that has entered Internet marketing is marketing with several kinds of multimedia devices, and at the forefront of this league are the videos. Video marketing is today being embraced by many internet marketers as being cheap and effective way of marketing as compared to article and email marketing. Here are five tips to marketing with videos.

# 1: Size of Video

Ensure that the video is not too large. Though video marketing is a very good option over the other types of marketing, its success depends on many factors. One of the main factors is the file size of the video. The greater the file size, the greater the buffering time, and therefore greater are the chances of a viewer getting bored and navigating away from the website.

# 2: Format

In this era of format wars, it is necessary that your video should play in the default players of every computer. Remember, it does not matter whether the video works on your computer, but whether it will work on any random computer. Therefore, it is suggested that you should create the video in the most used formats at the given time.

# 3: Resolution of the Video

Clarity is the key to the success of your video marketing, as is the size. Therefore, your video marketing clip should have the perfect balance between a medium file size and a medium video quality. If you can create a high quality video in a medium file size, it’s only for the better.

# 4: Embed and Download

Try to make the video downloadable. Videos are only useful when they can be viewed again at a later date. Also, you should give embed capabilities to the video. Therefore, the video can be used by even your affiliate marketers in their websites and blogs to market your product.

# 5: Video Upload Websites

Once your video is done, it is necessary that you should market the video too. There are quite many video upload websites that offer you free web space to host the video. Add the video to any video website with the proper tags and description and you will be sure that the video reaches a greater number of people and markets.

These and other tips will ensure that your video marketing is as successful and useful as any other type of marketing over the Internet. You can also create a video and use it in your e-mail marketing process. Do not, however, send the video as an attachment, because the chances of being it downloaded and watched are too less. Instead, upload the video on your site and then send the URL of the video in the E-mail.

If you’d like to know more about about cheap video marketing tips then you have perhaps already heard how successful Web-videos are as a means of attracting visitors to your site. It doesn’t really matter if you are an an experienced marketer, [...]]]> Cheap Video Marketing – You Won’t Find Anything Like It !

If you’d like to know more about about cheap video marketing tips then you have perhaps already heard how successful Web-videos are as a means of attracting visitors to your site. It doesn’t really matter if you are an an experienced marketer, a building contractor, a clothing designer – whatever your profession – Web-videos are the best way to attract the public to your site or blog; that means better conversions and easy profits, selling more products, getting more visitors to sign up, and more people staying on your site!

You need to realize that several principles, methods, and conditions are involved that are necessary to learn and be comfortable with if you want to succeed on the web by the means of this amazing promotional tool. In the first place, you have to learn how to ‘translate’ your digital videos to the most popular web display format (most website owners are in the dark on this subject), the importance of using the right size and resolution settings for your video, the best method and more importantly the best location for your webvideo on a particular page on your site to maximize results.

So, if you find yourself interested about cheap video marketing tips, then why wouldn’t you want to learn the details of the best method for making a very low cost video that has the ability to increase your site’s traffic by thousands, or even millions, of hits? Imagine yourself with all those free hits, and there’s a lot more to this than youtube, we’ll show you other methods to get all those free hits. You have to understand, the majority of people enjoy viewing movies instead of just finding the expected written text, and this is an excellent opportunity that is not to be missed.

It’s a very straightforward process, and it doesn’t really matter if you are a computer expert or are just getting started with them, it’s a simple matter of getting pointed in the right direction and learning how to get going with this so you can watch your site grow in popularity. Even in the case you only want to learn about cheap video marketing tips, spend a few moments reading this free manual; it contains all the information necessary to start creating your own professional Webvideos including ways to take advantage of the right tools and techniques.

Video production and Video S.E.O. can be daunting tasks for those who publish affiliate products and services online. Those who endeavor to tackle it and become efficient at the skills required will always be looking for short cuts to effective affiliate publishing.

Video is a hot topic at [...]]]> Video Search Engine Optimization and Affiliate Marketing

Video production and Video S.E.O. can be daunting tasks for those who publish affiliate products and services online. Those who endeavor to tackle it and become efficient at the skills required will always be looking for short cuts to effective affiliate publishing.

Video is a hot topic at the moment, and personally, I don’t see it cooling off any time soon. There are literally millions of videos online and probably hundreds of millions of people who view them in any given year. That is one big market, and it is only going to get bigger!

Video is so effective because it is a multidimensional media, combining pictures – both moving and still, with all kinds of special effects, sound – both music and voice over, and print – which can also be manipulated to become more alive; all features and the creative combination of them can be very intriguing for the viewer. Video is always living and active, and video is well and truly here to stay as a marketing media.

All of that is great news for the viewer, but what about the producer? How do they produce numerous videos without having to spend hours upon hours, or even days, to get a video out, and then how do they optimize the video for the search engines?

We all know that if we sow sparingly we will reap sparingly. The more videos you produce the more likely you are to have them viewed online, and the greater the chance you will have of generating traffic to your web site. More traffic indicates the likelihood of more conversions to sales of your affiliate products – which in turn means commissions in your bank account.

As a former Television Commercial Producer I have produced hundreds of commercials in the 90’s, and quite a few promotional videos of various lengths. One of the problems all producers have is shrinking the informative content down to the time frame allowed by the budget. This is a skill and an art. When you are producing videos to sell your affiliate’s products and services you have no budget, so in effect, you are producing for free! This leaves you with an overriding concern to become efficient very quickly.

Most videos produced that sell affiliate products online are usually as simple as sitting in front of a web cam, or using screen capture software to show the viewer point and click options contained in the product, some of the videos are up to ten minutes long, and may lose the viewer’s attention because of the length. This kind of production is fine, and lots of people are doing it. But, how do you produce quantity without losing quality, and still stand out in the crowd?

When a person searches for a particular topic on a video site like You Tube or Yahoo Video, they type in the keyword or phrase of which they are interested into the search box. This will bring up numerous videos in that category. One of the first things you notice is a thumbnail shot or a small single ‘frame capture’ of each video that is returned by the search engines. Another thing you may or may not have noticed is the general overall resemblance of the returns. They all look very much alike, and very few stand out. To be noticed in a crowd you must stand out, or you will get lost in the blur of ambiguity. To be indistinct is to be almost invisible. Take a second look when you get time and you will see what I mean.

A way I have discovered to ‘kill two birds with one stone’ to produce numerous videos quickly, and to stand out in the crowd when they are uploaded, is to use the K.I.S.S. Principle, and keep it simple. In fact, I produced 12 videos over one weekend and they do stand out due to how they were produced. When you can produce, render, upload, and add tags and titles for each video, at one video every hour uploaded to 2-3 video sites, you are hopping!

First I keep them short, no more than 30-31 seconds each. This helps with speed of production, rendering, and uploading. You can produce more, and more is always better than less when it comes to video search.

Secondly, I make a template for these short videos on my editing software. I use five sequences of 6 seconds each and alter them according to the product. Again, speed.

Thirdly, I make all the backgrounds black with colorful text that doesn’t dominate the space. You have heard of ‘white space’ in print, well black space for video works the same. This helps with the ‘standing out in the crowd’ aspect, as most videos usually display white backgrounds on the thumbnails, and this means they all look the same to the casual eye and they tend to blend in with the white backgrounds of the web pages.

Fourthly, I top and tail the video with the same frame to outwit You Tube’s frame capture algorithms. With the top and tail being the same sequence this means I only need four sequence changes in each new video. This insures, for the most part, that the frame of my choice is displayed on the search returns. If You Tube changes this formula, I change mine. I had to redo one video that I had added pictures to 5 times until I beat it! Luckily it did not take long to move sequences and transitions.

Fifthly, I use the affiliate’s squeeze page for the script, capturing their choice of words for each 6-second sequence. You will be amazed at how quickly you can find key phrases to use as text in the video. Your affiliates have already done the brain-work and you are promoting their product, so they will be very happy you made a video for them. After all you are going to ultimately direct your viewer to their squeeze page for the full and unaltered long version of your short introductory video of their product.

And finally, I don’t use a voice over, generating only a music background, this adds to the clean feel and sound of the videos. When the videos are complete they all have a similar look and feel about them. One may think that when they are all together they may be boring to watch, but the contrary is true. Lots of short colorful videos with ‘easy on the eye’ text, and ‘easy on the ear’ music, rather than numerous voice-overs, are more likely to be watched than a few longer videos with long explanations, that may lose the attention of the viewer.

One of the ways I have discovered at how You Tube and other video sites work is that they cluster all the videos that are produced by the same person together through a ‘more videos like this’ sorting algorithm. This means that if one is found, all of them will be, and the one that perhaps you promoted or that may have received more views and reviews, will drag all the others up with it on the search page returns. This means that your videos tend to dominate the category.

Another great bonus is that if you post them all up on a web page with a black background only the colorful text of each video stands out giving the page a uniform and uncluttered look.

These are just a few tips that might help you to produce more videos, and how to use the video search engines to promote them. And guess what? Video S.E.O. can be done for free! Get producing and promoting. It will pay off in the long run.

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Think about how you like to learn. Are you motivated by reading text on a page or screen? Or do pictures or other images capture and hold your attention better? What about video and animation? Everyone will answer those questions differently because everyone learns differently. [...]]]> How To Create A Video Course And Sell It Online

Think about how you like to learn. Are you motivated by reading text on a page or screen? Or do pictures or other images capture and hold your attention better? What about video and animation? Everyone will answer those questions differently because everyone learns differently. If you create a training program that is only text-based (like an ebook or a printed manual), then you can possibly be limiting the learning experience for a large number of your readers. Don’t forget about your learners who prefer video and animation (I’m one of them!). These days, video is the big thing and until the next big thing comes along, you’re going to have to make videos in order to make money online! Let’s take a look at how you can implement video into your business.

An Example for Creating a Video Course

Let’s say you are a relationship expert and you’re ready to create a video course. While conducting your research, you see that there are millions of people every month looking for information about saving their marriage or improving their current relationships. You decide that you want to put together a video course that walks couples through the steps of saving their marriage or relationships.

Here are the steps you need to take to create your relationship video course:

1. First, list about five to ten different strategies and tips that couples need to do to help repair their relationship or make it better.

2. Go down the list and expand on each topic. It doesn’t have to be long and verbose. Just be sure that you’re providing useful and valuable information for each strategy.

3. For each tip or strategy, create a video presentation with sound and images that helps you to get your message across. You will want to make it interactive. Include information for the couples to complete tasks that they can do right then and there to strengthen their marriage or make the smallest improvement to their relationships.

4. Offer the video course for sale on your website for download or for purchase on DVD. Give them the option to choose the format they want. Remember, in this example this is a relationship video course, so you want them to be comfortable while watching the video or completing the tasks and that might not happen being hunched over a laptop or computer screen.

What you will have created is an interactive video training course that couples can sit down and watch together. This type of video product can be in great demand and therefore highly profitable. On top of that, since you created it in as a video course, couples can go back and watch as many times as they need to, thus adding even more value to your product.

Of course this is just an example to show you that regardless of your field of expertise, you can turn your knowledge into a video course. Using video is a great way to build your customers trust in you and to give you instant credibility in your field.